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When it Comes to Global E-Commerce, SEMrush Has Got You Covered! [INFOGRAPHIC]

When Mike Stricker, our Director of Marketing (and my boss!) first asked me to put together some statistics about which countries SEMrush compiles data for, I had no idea where to start. I mean, just...

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Top 4 Ways To Drive Sales From Your B2B Blog

Do you know what makes up an effective content marketing strategy? If you think it starts and ends with a blog, you’re mistaken. Sure, a blog can help any B2B brand achieve success but simply having a...

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Good News: Most Small Businesses Are Bad at Content Marketing

Content marketing is nothing new. It no longer packs the surprise or comes tinged with the controversy that it once did. Most small business owners are aware of how beneficial content marketing can be;...

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Upgrade Your Product Descriptions to Boost Sales

E-commerce stores rely heavily on good product descriptions. While some brands may think using generic product descriptions or ones given by the manufacturer or suppliers is acceptable, it’s an...

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Four Steps: Online Branding for Local Business

It’s not enough to only have a physical store; we live in a digital age where customers are less likely to shop at a local business unless they check its online presence first – through Google local...

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A Look at Human Nature and Science behind E-Mail Marketing Automation

E-mail marketing has come a long way since its inception. In the nascent stages, it was all about creating text-based e-mails and sending them to a list you had bought. Today it is so much more...

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Search Engine Marketing Drives Back-To-School Sales

Summer may be just around the corner, but class is still in session for marketers. Just like the kids splashing in pools and running around camp, summer will be over before you know it, and your brand...

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Local Business: You Are Who Google Says You Are

When was the last time you clicked past the first page in a Google search result? Think back to when you needed to find something in your local area and had a specific need for something close by you...

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Sneakernomics: A Cash-Generating Niche Market

Sneakers became popular as early as the 1980s mostly due to basketball and hip-hop, making sneakerhead culture an indelible part of pop culture itself. There are casual fans of them who like good...

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A Crowdfunding Case Study: Citadel Studios and Shards Online

For crowdfunding week, we went out in search of projects that had used that model successfully to find out how crowdfunding really works. I reached to a friend and former colleague from my time at...

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5 Brilliant Trust-Building Techniques that Generate Leads

The online ecosphere is an ambiguous place. While this faceless existence is great for some endeavors (like, shopping online for underwear . . . while in your underwear), for businesses, the anonymity...

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Mobile or Responsive: Which Site is Right for You?

It’s now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21...

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7 Tips To Boost Your PPC Campaigns Using Onsite Retargeting

You probably spend huge amounts of dollars on pay per click campaigns, pumping massive amounts of traffic to your site. A decent percent of this traffic might convert, but chances are that you are...

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Top 5 Services to Jump Start Your E-Commerce Website

E-commerce is tricky. It’s not something that’s easy to comprehend. Sometimes you need some outside help to really drive things forward. You can do that with a series of specialized e-commerce...

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E-commerce SEO Tips and Tricks #semrushchat

Hello dear SEMrush Blog readers! Online shopping today is a fast-growing trend. And as popularity of buying online increases, the e-commerce websites are springing up like weeds. Each of these websites...

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7 Content Ideas That Motivate Users to Swarm to Your Product

You can read it everywhere: If you want to attract users to your product, you need to publish really useful content. But that’s just half of the story. You see: You could spend months churning one blog...

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Are You Ready For Next Gen E-Mail Marketing?

E-mail marketing is changing and businesses need to understand the importance of shedding previously accepted e=mail tactics  in favor of new ones. Some of the content marketers might say “e-mail...

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Why Is The Customer Journey Changing Online and Why Should Your Website?

Why, why, why? Online, we are all full of questions, especially when we want to get the most from our business and our websites. It’s no secret that the way consumers use the Internet has changed...

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SEO For Franchises: Where to be Wary

Franchise owners, like many business owners these days, are likely to have a website which they use to inform potential customers of their products or services. Some may use them to sell these products...

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Why You Should Care About Google’s “Buy Now” Button

It’s long been rumored, and now it’s coming true: Google is officially adding a “Buy Now” button to its search results pages. That means customers won’t even have to leave their search results page to...

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